About me
I am a multidisciplinary designer with 8 years experience who understands limitations and keep realistic expectations before we even start pushing pixels or coding. My unique background in fine arts, web development, and UX has given me the skills to solve problems and design solutions in a holistic way.
My story
Born in Lima, Peru and raised in Queens, New York. Started my career as a graphic designer who quickly understood the need for user experience design after working with adobe apps and digital asset management systems. There's always room for improvement in every product we use 👏.
My journey
Currently lead UX / UI Designer at Church Pension Group, in the heart of NYC. I'm an end-to-end designer who loves solving challenging problems. Curious by nature, I love connecting with and understanding people. I get excited leading in-depth user research and brainstorming solutions.
My past experience
UX / UI Designer
- Collaborate with various business units to design and create user friendly digital products.
- Chosen to support projects by creating prototypes, site maps, personas, and flowcharts.
- Aligned with the web development team to ensure best practices for UX and UI.
- Guidance of corporate brand management and development of company style and content guides.
The Granger Collection
Private collection of historical images for commercial and editorial use.
Digital Designer
- Lead visual and user interface designer for company web products.
- Created unique, well-received materials for the entirety of company website and print advertisements.
- Worked directly with integral clients ranging from educational institutions to top US media outlets, and provided consistently outstanding client support.
Brenner Digital
Commercial photography, video and visual content for marketing & advertising.
Digital Department Manager
- Supported companies such as Bed Bath & Beyond, Canon, Olympus, and Nikon with in-house art direction.
- Designed all marketing and adversting materials.
- Ensured the highest standards of quality control and rigoroustesting as needed for new functionality on the site and the content management system.
My process
UX Research
With User Research I focus on understanding user behaviors, needs, and motivations through observation techniques, interviews, and other feedback methodologies.
UI Design / Wireframing
As a UI Designer i'm particular about how the product is laid out. I design each screen or page with which a user interacts and ensuring that the UI visually communicates with the UX path.
Test and Validate
We accomplish this by conducting alpha testing, user acceptance testing and QA testing. Using qualitative and quantitative methods we measure the successes and pain points in order to improve designs.
Analysis + Synthesis
I plan and structure the analysis, frame the problems, and make connections that identify breakthrough ideas and opportunities. Deliverables include: User Journeys, Personas, and Task Analysis
Frontend Development
With knowledge of the functional implementation of a product's interface I hand off a static mockup with specs to the front-end developer who then translates it into a working, interactive experience.
Give everyone a hi five
A great measure for success is coming out of a project technically aware, business focused, and with additional expertise in design and usability. I love to solve problems and making every experience as simple and intuitive as it could possibly be.